March 29, 2025
Advertising machine motherboard: the "core engine" of large screen advertising
The advertising machine motherboard is the core control module of digital advertising equipment, responsible for driving the display screen, processing multimedia content, coordinating multi device linkage, and ensuring stable operation 24/7. It is like the "central nervous system" of an advertising machine, determining the clarity of the image, system smoothness, and functional scalability, and is the hardware cornerstone for creating high-quality digital advertising experiences.
The current advertising machine motherboards are generally equipped with quad core or eight core processors (such as Ruixin Micro RK3588, Jingchen A311D), supporting 4K/8K ultra high definition decoding, and HDR10+technology to enhance image contrast and color reproduction capabilities. Some high-end models integrate independent NPU units with a computing power of 6TOPS, which can process AI vision tasks in real time (such as facial recognition and behavior analysis).
Application area: Full scene coverage, empowering visual marketing
1. Commercial complex
Mall atrium giant screen: 4K ultra high definition playback of brand advertisements, coupled with dynamic interaction to attract customer flow.
Elevator advertising screen: Multi screen synchronous management, remote update of promotional information.
2. Transportation hub
Airport/Station Large Screen: Real time flight and train numbers+advertising carousel, supporting split screen display.
Subway tunnel advertisement: high refresh rate suitable for high-speed moving scenes, with no residual images in the picture.
3. Public spaces
Community information screen: intelligent switching between government notifications and convenient advertisements.
Outdoor LED large screen: wide temperature operation, fearless of cold and heat.
4. Brand stores
Window display interactive screen: dual mode of touch query and advertisement playback, improving the conversion rate of entering the store.
The advertising machine motherboard is transitioning from a "single display driver" to an "intelligent interaction center". In the next three years, AI computing power, green energy conservation, and flexible adaptation will become the core of competition, and manufacturers need to find a balance between hardware performance, open ecology, and cost control. With the maturity of 5G-A and generative AI technology, advertising machines will break through the limitations of physical screens and become the main battlefield of virtual real integration in digital marketing.